Case Study:

confidential

Objective:

Open the minds and budgets of targeted decision makers to increase sales of new technology products and services

Strategy:

Position the company as a thought leader and build relationships between targeted CIOs/CTOs and the companies top executives

Tactic:

Create a symposium on the impact and value of being an early adapter and implementing new technologies

Leverage:

Science Museum

Implementation:

Day and half series of presentations, roundtable discussions and social events that included top technology & innovation thought leaders

Results:

Over $4.2 million in incremental new business revenue was tracked during the following two years

Program Cost:

Total cost was approximately than $28k