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“Getting targeted CIOs in a room with our executive team and engaging in a discussion about the advantages of implementing new technology opened the door to over a million in new business.”
— Dan Olsen, CEO

Case Study 1

HerdingLions.com/Results.CS5

Example 1: Small Software Company

 Objective: Open the minds and budgets of targeted decision makers to increase sales of next generation software products and services

 

Strategy:

Build trust-based relationships between targeted CIOs/CTOs and the company's sales executives while positioning the company as the industry thought leader

Tactic:

Create a symposium on the competitive advantage vs. impact of implementing new technologies

Leverage:

Annual Industry Conference & Tradeshow

Implementation:

An exclusive CIO Forum with high value content, facilitated peer discussion and informal conversations

Results:

Over $1.9 million in incremental new business revenue was tracked during the following 12 months

   

Examples of our Work

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