|
The strategy that Herding Lions created and directed for our company
exceeded all expectations. It was directly responsible for an incremental $30M in revenue
during the following 12 months.
Brian Smith, VP |
Case
Study 4 |
HerdingLions.com/Results.CS4
Example 4: B2B Financial Services
Firm
Objective:
Build visibility in Europe as an industry
leader in proactive client services and dramatically increase sales to medium and
large European companies
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Strategy: |
Build trust-based relationships with CFOs of targeted
companies while showcasing the value of the firm's proactive client support services |
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Tactic: |
Create executive forums that would gain the interest, respect
and participation
of targeted European CFOs and financial directors |
|
Leverage: |
Partner with a publication that is widely read and highly respected by
European CFOs and financial directors |
|
Implementation: |
A series of regional by-invitation-only CFO forums with a guest
thought-leader, roundtable discussion, spousal social functions, and
multiple, post-event deliverables |
|
Results: |
Over $29.9 million in incremental new business revenue was tracked during the following year
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