Strategy:

Showcase the company's thought leadership to top decision-makers and position it as the best-in-class cloud-computing solutions provider

Tactic:

Create an exclusive, world-class event that will capture the interest of the targeted Fortune 500 C-level executives and build trust-based relationships

Leverage:

America's Cup - Exclusive Access

Implementation:

 • A 4-day executive retreat in Auckland, New Zealand

 • C-level executives participated in a strategic think-tank forum with thought leaders and peers

 • Unique relationship building social activities

 • Exceptional access to a global sporting competition and to the participating athletes

 • Deliverables for after-event follow-up meetings

Results:

 • 18 Fortune 500 C-level executives participated

 • Over $350 million in incremental sales during the following year was directly attributed to this program